![]() But if the video is over 20 minutes, only 24% of them will do that. And as a result, 58% of viewers will finish watching videos under a minute. These days, people prefer short-form video because it’s over quickly. 1) It’s perfect for declining attention spans Furthermore, customers find video preferable to photos or articles when looking into something new. In fact, 93% of them admitted in a survey that it helps them decide what to buy. Overall, the major theme is that video helps your customers. Nonetheless, all of them should be considered when forming your video marketing strategy. The first five are seriously major benefits, while others are less important. In this article, I’ll look at the benefits of short-form video in two major chunks. The 5 Biggest Benefits of Short-Form Video Marketing However, a lot of these short videos are that way because, if a picture is worth a thousand words, a few seconds of video is worth ten thousand. Part of this is because giphys are a kind of video, and they tend to be only a few seconds. Humor is very effective, of course, but it isn’t always appropriate in short-form videos depending on topic.įinally, it’s worth mentioning that the majority of all videos (60%) are less than two minutes in length. That’s true whether you’re cracking jokes or presenting a more serious message. Users have needed to learn how to present their message quickly. In these situations, short-form video is your only option. You sould note that maximum video length on many newer social media platforms (which I will discuss below) are much shorter. Since the video is recorded within the app, it’s difficult, if not impossible, to exceed this. On the shortest extreme is TikTok videos, which are between 15 seconds and a minute 3 minutes. No one definition, but if we look at the shortest character count of social networks, Twitter, and think of their maximum video length of 2 minutes and 20 seconds, it gives us a good guideline. Instagram / Twitter / Facebook / LinkedIn / Pinterest Posts.The Best Platforms for Short-Form Video Distribution.5) Teasers for Upcoming Events, New Products or Long-Form Video.3) FAQs – Responding to Customer Questions.2) Product Tutorials, How Tos, and Educational Videos of Your Company's Products and Services.1) Product Demos Focusing on the Features and Benefits of Your Company's Products and Services. ![]()
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